Lot No. LOT-6796 · offered October 12, 2026
Crop EconomicsLot sheet
Primient expands regenerative agriculture push to lift farmer margins
Primient is expanding regenerative agriculture programs, with procurement director Brad Morrison linking soil and water practices to grower profitability.
Market notes
- Primient, a corn processor, is expanding its regenerative agriculture program.
- Brad Morrison, director of raw material procurement and trading, announced the expansion.
- Morrison said the company is promoting practices that improve soil and water conservation.
- The stated goal is to help producers grow more corn and improve profitability.
- No acreage targets, enrollment figures or payment structures were disclosed.

Primient, a major corn processor, is expanding its regenerative agriculture program on the premise that practices improving soil and water conservation can raise farmer profitability and strengthen the food supply chain.
Brad Morrison, the company's director of raw material procurement and trading, laid out the rationale in direct terms.
"We are promoting practices that can improve soil and water conservation," Morrison said. "We want to help producers produce more corn and help them" become more profitable at the same time.
What does the program change for growers?
For corn growers who supply Primient, the expansion signals a buyer actively interested in how the crop is grown, not only how much is delivered. Morrison frames regenerative practices as a dual proposition: conservation outcomes for the supply chain, and agronomic gains that translate into more bushels and better margins for the producer.
The company's position, as stated by Morrison, rests on three linked claims:
- Practices that improve soil and water conservation can strengthen the food supply chain.
- The same practices can help producers grow more corn.
- Together, these outcomes create opportunities for farmer profitability.
The statement comes from the procurement side of the business, not from a sustainability office. That matters. A director of raw material procurement and trading sits where purchases, basis and grower relationships are decided. When that role promotes regenerative agriculture, the signal reaches the grain desk as well as the agronomy team.
Condition reports versus committed programs
Morrison's comments describe intent and expected benefits, not harvested results. No acreage targets, enrollment figures, practice-adoption rates or payment structures appear in the announcement. Growers evaluating whether to participate will want the specifics: which practices qualify, what documentation is required, and whether compensation attaches to adoption or to measured outcomes.
Those details will determine whether the program shifts input decisions, affects local basis for corn delivered to Primient facilities, or simply adds an environmental claim to existing supply contracts.
For now, the company's commitment is directional. Primient has named regenerative agriculture as a growth area, tied it to supply chain resilience, and put its procurement leadership in front of the message. The expansion's real test will come when enrollment terms and measured profitability results reach growers who supply the company's corn processing operations.
via Brownfield Ag News (Source)
More from Marcus Bennett
Show full bio
Senior reporter covering regulation, policy and their impact on Agribusiness coverage for industry professionals at Agribusiness Wire.
412 articles
Also in the yard
- ADM's regen ag lesson: the agronomy is the easy part
- USDA Expands Regenerative Agriculture Pilot Amid Conservation Funding Fight
- ADM Regenerative Programs Reach 56,000 Farmers, 4.6 Million Acres
- CropLife Names 12 Ag Retailers Building Business Around Sustainability
- US Executive Order Pushes Regenerative and Precision Agriculture